NEWS STORIES
ALLURE HÔTESSES
Ikea and marketing agency Ubi Bene have hired Paris-based promotions agency
Allure, the official French representative of the Airport Promotion
Agencies (APA) association, to supply staff for an innovative experiential
area at Paris Char...
BLACKJACK
Don't be scared to make a sale
With the launch of virtual checkouts at Gatwick airport over summer, Tesco
becomes the latest brand to jump on the retail experiential bandwagon. The
purely promotional experience can now have a more dire...
CASEY RECRUITMENT
Promotional Staffing specialist Casey Staff & Management Services, the sole
Irish member of the Airport Promotion Agencies (APA) association, were
selected by Interparfums to support and promote the travel retail launch of
Burberry Body ...
CREATIVE PROMOTIONS
Travel retail specialist Creative Promotions, the official Swiss
representative of the Airport Promotion Agencies (APA) association, was
selected to support the exclusive travel retail launch of Smirnoff Gold at
Zurich Airport.
The pr...
MACIS PROMOTIONS
In May 2012, Macis Promotions had the exciting experience of launching
Essie 'USA's nail salon expert' at Arlanda airport. Stockholm airport
hosted the first animation in Travel Retail for Essie. Macis Promotions
organized the activity a...
PROMOPLAN
Belgian Travel Retail specialists, and official APA Founding Member Agency,
Promoplan recently hosted and staffed the Bombay Sapphire
East launch in Terminal B at Belgium's Brussels airport.
Belgian Sky Shop together with Bacardi cre...
RAFINANZ
On 27th March 2011, Budapest Airport's new terminal opened Skycourt, a new
space providing travellers a variety of restaurants, cafes and shops.
Within Skycourt is the Heinemann DF store, which is 1,340 sqm, allowing for
a great deal of ...
SPIRIT HOSTING & PROMOTIONS
Promotional staffing specialists Spirit Hosting & Promotions, a member of
the Airport Promotion Agencies association, provided Schiphol Airport in
Amsterdam with Mandarin speaking hosts and hostesses throughout the month
of May.
In an...
YOUNG PROMOTION
Despite the dramatic economic situation in Spain's domestic economy, the is
some solace to be found in the country's travel retail sector, if the
success of young promotion's Travel Retail arm is an indicator.
Over the past two years w...
OTHER STORIES
APA Beach Cocktail Party 2012 in Cannes
This year at TFWA in Cannes, the APA once again hosted the famous Monday evening Beach Cocktail Party at the Plage Royale. The added twist was this year guests were invited to play 'seven-a-side' table football in a knockout tournament...
Macis Promotions :
The APA's Preferred Supplier!
The APA's Preferred Supplier!
The APA's preferred supplier for the Swedish market, Macis Promotions, is working with leading skincare and makeup brands, such as L'Oreal and Clarins. Through their trained beauty advisors, they have been able to significantly..........
