What is the apa?

Membership to the APA demonstrates an agency's commitment to excellence and to upholding leading industry practice.

For clients not only does this make an APA agency a more reassuring supplier choice, it also provides them with an invaluable network of outstanding pan-European practitioners.

Promotional Role

Informative Role

Best Practice Role

The APA works to promote the work and profile of its membership.

It does this by maintaining a critical web presence, generating brand awareness to a targeted audience and at key events.

The organisation strives to engage it's members and potential clients in innovative ways.

The APA works to keep members informed of the latest industry legislation. As an extension to its advisory role, the APA ensures that members adhere to the relevant legislation. Resource material and downloads are updated regularly and made available through the member's area of the website.

The APA works to promote best practice in client servicing as well as the treatment and training of employees.