Promotional Staffing specialist Casey Staff & Management Services, the sole Irish member of the Airport Promotion Agencies (APA) association, were selected by Interparfums to support and promote the travel retail launch of Burberry Body Mist at Dublin airport. The promotion ran from the 2nd to 22nd May in Dublin airport's terminals 1 and 2. During this time, Casey Staff & Management Services provided a team of staff to assist their key Brand Ambassador at the airport. These promotion staff wore specially designed gold uniforms to help them stand out from the crowd and they will be proactively engaging travellers.
Commenting on the campaign earlier in the year, Mary Kelly, managing director of Casey Staff & Management Services, said: "It's great for us to be strengthening our association with Burberry, as we have been providing Interparfums with permanent and temporary staff in both domestic and travel retail markets in Ireland for over eight years.
"The entire Burberry range is growing in popularity in Dublin and is currently one of the top three fragrance brands with the highest growth so far in 2012. Antoinette Stanbridge, who is our main brand ambassador looking after the Burberry account in both terminal 1 and terminal 2 in Dublin, has seen consistent increases in sales over the past six months, so we are looking forward to another successful campaign with the launch of Body Mist."
Burberry Body Mist is an alcohol-free, refreshing formula that can be used all over the body and hair, the gentle mist leaves a delicate perfumed veil on the skin. The mist will be an added ancillary product to the already existing and successful Burberry Body range.
Investment in training and development spearheads Macis 2012 strategy
"New team skills help to smash sales targets. Beauty and cosmetic treatments debut air-side in Stockholm."
Europe – July: Macis Promotions, the official Swedish representative of the Airport Promotion Agencies (APA) association, has also become a member of the Nordic Travel Retail Group. Membership of the NTRG further helps to encourage innovation and development in promotional practices to benefit brand airport activity performance.
This news is the latest in a series of developments from Macis which demonstrate the company's investment in quality. In its Perfume & Cosmetics division, Macis has invested in professional skincare sales training, improving brand ambassador knowledge and helping staff to achieve better sales targets.
Beauty Advisors in The Body Shop have received training in hand massage techniques. This will allow staff to deliver "sales through service", and offer travellers soothing hand massage therapy in-store.
Earlier this year, Macis Promotions launched the Essie-branded 'USA's Nail Salon Expert' at Stockholm's Arlanda airport on behalf of L'Oréal Travel Retail. This type of salon-style activation was a first for the airport, organised by Macis Promotions. Macis provided the beauty experts who were on hand to offer beauty advice and express nail manicure services to airport travellers. Furthermore, Macis Promotions now offers its clients the ability to effectively target Russian passengers thanks to the new team of Russian-speaking promotional staff. Russian speakers have been integrated into promotional teams at selected airports, and the increased language skills have already proved popular with native travellers, supported by encouraging sales results among Russian passengers.
Commenting on the Macis Promotions' long-term commitment to developing its offering for clients, company owner Maria Cisternas said: "It's been a hectic few months for us but our focus is always on improving the service we offer our clients, and our membership of both the APA and NTRG clearly demonstrates our commitment to working to the highest standards within our sector. On top of this, adding Russian speakers to our roster of staff is essential if we are to help our clients capitalise on what is now one of the highest spending groups in the travel retail sector."